Specialized Bikes - Village Service Course
Brand identity for Specialized's own in-house repair shop. The Village Service Course, formerly 'The Village Bike Shop' needed a way to stand out in among corporate Specialized standards. Working with the members of the shop, I designed a flexible identity system that could be used in a variety of applications.
Brand identity for Specialized's own in-house repair shop. The Village Service Course, formerly 'The Village Bike Shop' needed a way to stand out in among corporate Specialized standards. Working with the members of the shop, I designed a flexible identity system that could be used in a variety of applications.