Specialized Bikes - #ITSMYTOUR Campaign
Art direction and design for the Tour De France #ITSMYTOUR Campaign. Taking the most famous race in cycling from the fans perspective, we held a social CTA for a chance to win race-ridden machines. We successfully tapped our community and #ITSMYTOUR was a huge success through our social channels. The campaign was a twitter success story – https://biz.twitter.com/success-stories/specialized
Art direction and design for the Tour De France #ITSMYTOUR Campaign. Taking the most famous race in cycling from the fans perspective, we held a social CTA for a chance to win race-ridden machines. We successfully tapped our community and #ITSMYTOUR was a huge success through our social channels. The campaign was a twitter success story – https://biz.twitter.com/success-stories/specialized