Specialized Bicycles - S-Works Brand
S-Works brand development with the introduction of the 'book', an elevated story about 'Whatever It Takes', the athletes we sponsor and learn from to advance product development. Our team set out to justify the products premium price tag through an emotional, well crafted story, coupled with high end studio photography and unique printing techniques. The campaign set the standard for in-house branding and was a winner of HOW Magazine's 2014 In-House Design Merit Award
S-Works brand development with the introduction of the 'book', an elevated story about 'Whatever It Takes', the athletes we sponsor and learn from to advance product development. Our team set out to justify the products premium price tag through an emotional, well crafted story, coupled with high end studio photography and unique printing techniques. The campaign set the standard for in-house branding and was a winner of HOW Magazine's 2014 In-House Design Merit Award